Founded in Melbourne, mid 2005, by Johnny Leong and Glenn Cameron, Who Am Eye was created to fill the gap in their own wardrobes and to express their own experiences to Australia and the World.

The self-taught designers set out to create Menswear that drew inspiration from a variety of subcultures, underground music scenes, and art school drop-outs. The label prides itself on cut, quality and the fact that all of the garments are 100% made in Australia.

The label has participated in Rosemount Australian Fashion Week, L’Oreal Melbourne Fashion Festival and Penthouse Mouse to rave reviews.
 
International interest has sparked editorial features with magazines in the US, Hungry, Hong Kong, Spain, France, New Zealand and of course, Australia. They also signed with renowned New York PR agency, MAO PR in 2009.

Now stocked in some of  the best boutiques in Australia, New Zealand and the USA, the label has just recently opened the doors to it’s first flagship store in the eclectic Brunswick St, Fitzroy. The store is a collaboration between Who Am Eye and Malmo, named “The Untitled Shop”. The store stocks the entire collection, samples and one-offs from Who Am Eye.