	Brand Bio - Humble Beginnings In 2005 Stolen Girlfriends Club was founded by three New Zealanders; creators and partners in transgressions: Dan (Gosling), Marc (Moore) and Luke (Harwood), who despite their Christian names sounding like a meeting of biblical proportions, are indeed full of vices. They have been described as a “motley crew of surfers done good”, who’s collective and accidental creative talents have seen them forge careers in marketing, branding, distribution and design after professionally dabbling in sport. An avid surfer, it wasn’t until Moore had a snowboarding accident that he was forced to consider other interests, which eventually saw him hold his first fine art exhibition aptly titled Stolen Girlfriends Club. From there according to Moore “I just continued to make stuff (paintings) I liked. Luke and I were in a similar headspace at the time so we began to work together a lot, collaborating on some installations, events, making films and other creative endeavours.” The fashion arm grew organically and before they knew it they had a local following. Initially they made “a couple of shirts that had this crazy low neck and were super long and skinny. We printed in big block letters across the front, black on white, ‘Stolen Girlfriends Club Says Relax’ paying homage to the iconic 80s print Frankie Says Relax.” With these t-shirts and the apparent success of appealing to this iconic era in fashion, Gosling, a veteran of the rag trade, jumped on board as one of the directors to help with production and distribution of the label. And, from their remote base in Auckland, New Zealand they have developed a growing legion of underground fans including style leaders Juliette Lewis, Kate Bosworth, Peaches Geldof, Ashlee Simpson, Harley Viera’ Newton and The Cobra Snake. The Founders didn’t go to design school and they’re ok with that. As Harwood says “We love the idea of doing things ourselves. Like just picking up a camera or making a film, there’s something really nice about not being taught and not having your ideas or fundamentals shaped by influence or a teacher. As long as you have good intuition and vision for the final outcome, it doesn’t matter how you get there and the technical imperfections actually add raw feeling and quality to a project, garment or brand.” They employ tactics that encourage a fresh approach, whether it is doing things the other way around, balking at qualified expertise and industry approval yet possessing a hell of a lot of instinct. They have developed a brand that is not overtly complex but fresh and cheeky which has been embraced throughout NZ, Australia, Japan, the US, and increasingly through Europe. >View Womenswear >View Menswear

Brand Bio - Humble Beginnings
In 2005 Stolen Girlfriends Club was founded by three New Zealanders; creators and partners in transgressions: Dan (Gosling), Marc (Moore) and Luke (Harwood), who despite their Christian names sounding like a meeting of biblical proportions, are indeed full of vices.

They have been described as a “motley crew of surfers done good”, who’s collective and accidental creative talents have seen them forge careers in marketing, branding, distribution and design after professionally dabbling in sport.

An avid surfer, it wasn’t until Moore had a snowboarding accident that he was forced to consider other interests, which eventually saw him hold his first fine art exhibition aptly titled Stolen Girlfriends Club. From there according to Moore “I just continued to make stuff (paintings) I liked. Luke and I were in a similar headspace at the time so we began to work together a lot, collaborating on some installations, events, making films and other creative endeavours.”

The fashion arm grew organically and before they knew it they had a local following. Initially they made “a couple of shirts that had this crazy low neck and were super long and skinny. We printed in big block letters across the front, black on white, ‘Stolen Girlfriends Club Says Relax’ paying homage to the iconic 80s print Frankie Says Relax.” With these t-shirts and the apparent success of appealing to this iconic era in fashion, Gosling, a veteran of the rag trade, jumped on board as one of the directors to help with production and distribution of the label.

And, from their remote base in Auckland, New Zealand they have developed a growing legion of underground fans including style leaders Juliette Lewis, Kate Bosworth, Peaches Geldof, Ashlee Simpson, Harley Viera’ Newton and The Cobra Snake.

The Founders didn’t go to design school and they’re ok with that. As Harwood says “We love the idea of doing things ourselves. Like just picking up a camera or making a film, there’s something really nice about not being taught and not having your ideas or fundamentals shaped by influence or a teacher. As long as you have good intuition and vision for the final outcome, it doesn’t matter how you get there and the technical imperfections actually add raw feeling and quality to a project, garment or brand.”

They employ tactics that encourage a fresh approach, whether it is doing things the other way around, balking at qualified expertise and industry approval yet possessing a hell of a lot of instinct. They have developed a brand that is not overtly complex but fresh and cheeky which has been embraced throughout NZ, Australia, Japan, the US, and increasingly through Europe.

>View Womenswear
>View Menswear